As most of the films we distribute deal with subjects of development, MFD is challenged to find wider audiences and ways to enhance the effective use of video as a tool for learning and development, especially those living in disadvantaged communities.
MFD specializes in developing support materials to help facilitate discussion around the issues that the films address. MFD, with the help of partnering organizations and institutions has implemented "grassroots distribution" programmes in several countries in East and Southern Africa.
Grassroots distribution involves identifying suitable partenering organizations to assist in the delivery of video to hard-to-reach disadvantaged audiences, as well as provide training in the use of video for learning and development. Effective distribution strategies along with carefully designed accompanying support materials, result in videos being a more effective learning tool in formal and informal programs.
