Media for Development International seeks to promote development through communication, by providing socially conscious programming to Tanzania and Africa at large. We produce film, video, television, radio serials and music, in Tanzania, for Tanzania, by Tanzanians.
MFDITZ works closely with development agencies, schools, hospitals, faith based organizations, the government and other institutions by providing them with comprehensive and engaging educational tools to use in the field.
Our multiple award-winning films, including Consequences, Neria, More Time, Everyone’s Child, Yellow Card and Chumo, are among the most widely seen and used films across Africa.
Wahapahapa is an exciting HIV communication radio program targeting young people across Tanzania. The program uses entertainment education to explore key social issues that fuel HIV/AIDS in Tanzania.
This weekly 30 minute radio series is made possible through the support from the Tanzanian Ministry of Health and Social Welfare and the United States Agency for International Development (USAID) through the US President’s Emergency Fund for AIDS Relief (PEPFAR); Wahapahapa is managed by STRADCOM - a project of The Johns Hopkins Bloomberg School of Public Health Centre for Communication Programs (CCP) – and received technical assistance from Media for Development International.
The program follows the lives of band members as they deal with everyday issues such as relationships, music & sex. Wahapahapa’s storyline carefully integrates instructive messages around stigma, cross generational sex, multiple concurrent partners, HIV testing, and treatment and care. Using humor, drama, and music; characters model positive behaviour change to help develop and strengthen young people’s belief that they can make safe, healthy, responsible, and respectful decisions about sex and relationships. Wahapahapa also looks to reduce stigma and discrimination against and positive living among people living with HIV/AIDS (PLHA).
A unique aspect of Wahapahapa is that is also reflects the current musical scene in Tanzania. Producers came up with a radio-deejay character Ray, whose show Mwale wa Jua, showcases real-life musicians and bands in Tanzania. Banana Zorro is one of the first musicians to be featured on Wahapahapa.
Visit the Wahapahapa website (Swahili text only)
MFDI Tanzania has over the course of the last three years helped the STRADCOM project, headed by Johns Hopkins University (CCP), to develop and produce a series of radio spots communicating around cross generational sex and HIV. The result is the tremendously popular Fataki Campagin. The term "Fataki" is now a commonly known and used term in Tanzania and can be used to describe an older person that is, or would like to be, sexually involved with a person of a younger generation....Read More
Over the last few months, MFDI with the help of Matt Buck from Buck Broadcast have been designing and installing a studio for PACTO project in Maputo, Mozambique. The studio is designed to serve the training and production needs of the USAID funded PACTO project, which is under Johns Hopkins University Center for Communication Programs. The studio is now complete, and functional....Read More